{"id":11314,"date":"2020-08-15T10:59:19","date_gmt":"2020-08-15T07:59:19","guid":{"rendered":"https:\/\/www.balther.net\/?p=11314"},"modified":"2021-01-19T22:04:11","modified_gmt":"2021-01-19T20:04:11","slug":"eesti-arhiivi-austraalias-uue-logo-lugu","status":"publish","type":"post","link":"https:\/\/www.balther.net\/et\/eesti-arhiivi-austraalias-uue-logo-lugu\/","title":{"rendered":"Eesti Arhiivi Austraalias uue logo lugu"},"content":{"rendered":"

\"\"<\/a>Eesti Arhiivil Austraalias oli kavas rebranding<\/em>, et suurendada meie n\u00e4htavust kogukonnas, eriti noorema p\u00f5lvkonna hulgas, kes on arhiivi eesm\u00e4rkidest v\u00e4hem teadlikud. Logo ja veebilehte polnud alates 2000. aastate algusest mitte keegi t\u00e4iendanud ning see vajas h\u00e4dasti terviklikku visuaalset identiteeti ja kaasaegset l\u00e4henemisviisi. Selliste kultuuriorganisatsioonide nagu n\u00e4iteks Kujutava Kunsti ja Teaduse Muuseumi, Eesti Rahva Muuseumi, Sydney Juudi Muuseumi ja Blue Shield Internationali logode uurimine andis tunnistust disainiliku l\u00e4henemisviisi vajalikkusest.<\/p>\n

Soovides s\u00e4ilitada midagi esialgsest logost, lisati lisatekst nii eesti kui inglise keeles, sest \u00fcks endise logo puudusi oli just see, et logol olev akron\u00fc\u00fcm EAA oli j\u00e4\u00e4nud selgituseta.<\/p>\n

T\u00e4hte \u2019E\u2019 stiliseeriti traditsioonilise s\u00f5le kujuliseks \u2013 s\u00f5lg on v\u00e4ga levinud ese, mida kantakse kaitseks k\u00f5ige kurja eest.<\/p>\n

Logo vormiks saadi inspiratsiooni traditsioonilistest v\u00f6\u00f6dest ja erinevate ajalugude kokku p\u00f5imumisest, kus \u00fcks ja seesama nool, mis tuleb olevikust, l\u00e4heb tagasi minevikku ja edasi meie tuleviku suunas, s\u00fcmboliseerides arhiivide olemust ja eesm\u00e4rki – arhiivid aitavad meil m\u00f5ista, kes me oleme ja kust me tuleme.
\nLogole L\u00f5unaristi lisamine pakub kultuuriliselt resoneeruva motiivi ning loob Austraaliat teistest samalaadsetest maailmas tegutsevatest eesti diasporaa\u00fchingutest eristava disaini.<\/p>\n

Kuigi see projekt sai alguse \u00fclilkooliprojektina, valisin ma teemaks arhiivid, sest mul oli tunne, et mulle pakub sihip\u00e4rasemat ja kohasemat ajakasutust \u00f5pitud teooriate rakendamine tegelikus elus. Olles olnud \u00fcha rohkem ja rohkem kaasatud Sydney eesti kogukonna tegemistesse, on see v\u00f5imaldanud mul t\u00f6\u00f6tada tegeliku elu projektidega ning t\u00e4ita tihti v\u00e4ljakutseid esitavaid t\u00f6\u00f6\u00fclesandeid (see on seda keerukam nendele isikutele, kes on tulnud v\u00e4ljastpoolt eesti \u00fchiskonda).<\/p>\n

Olles eelnevalt t\u00f6\u00f6tanud logodega Eeski Ski Lodge<\/em>\u2019ile, rahvatantsur\u00fchmale Virmalised<\/em>, S\u00f5rve suvelaagrile, Eesti Kultuuri Fondile Austraalias ja koorile Koosk\u00f5las<\/em>, leian ma, et sellised projektid on eriti rahuldust pakkuvad ja t\u00e4nuv\u00e4\u00e4rsed ning ma loodan j\u00e4tkata ka edaspidi, et noori ja lootustandvaid disainereid ja kunstnikke julgustada, et nad kasutaksid maksimaalselt \u00e4ra k\u00f5ik v\u00f5imalused, mida meile pakub sellise kogukonna hulka kuulumine.<\/p>\n

Lachlan Bell<\/em><\/p>\n

Lachlan Bell LinkedIn:
\nwww.linkedin.com\/in\/lachlan-c-bell\/<\/a><\/p>\n

Lachlan Bell Instagram:
\nwww.instagram.com\/loch.man\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Eesti Arhiivil Austraalias oli kavas rebranding, et suurendada meie n\u00e4htavust kogukonnas, eriti noorema p\u00f5lvkonna hulgas, kes on arhiivi eesm\u00e4rkidest v\u00e4hem teadlikud.<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"ngg_post_thumbnail":0,"footnotes":""},"categories":[4],"class_list":["post-11314","post","type-post","status-publish","format-standard","hentry","category-uncategorized-et"],"acf":[],"yoast_head":"\nEesti Arhiivi Austraalias uue logo lugu - BaltHerNet<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.balther.net\/et\/eesti-arhiivi-austraalias-uue-logo-lugu\/\" \/>\n<meta property=\"og:locale\" content=\"et_EE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Eesti Arhiivi Austraalias uue logo lugu - 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